AurumLight for Atom Compression Wear 2018 Ad Campaign


2018 is an extremely busy year for AurumLight Team so far.
Running from an assignment to assignment can be exhausting even if you love what you do…
It is still great though! well most of the times… not when you have to clean after the shoot… never then…

Today I have found some spare time to browse through the finished work and pick a few that I would like to share here on the blog in the coming weeks.

Recently we were commissioned by ATOM Compression Wear company – one of these clients that we have a great ongoing relationship.
And asked to put together a concept for their 2018 Ad Campaign.

What you have to know about ATOM is their Lanati Milk Fibre – a revolution indeed in the compression wear market.

Atom compression socks are knitted with milk fibre that have unique properties, which are naturally derived without addition of chemicals or materials which may affect sensitive skin.
Milk fibre is one of the major components of the Lanati milk yarn.

Milk fibre… now you see the connection.

So how do they make socks from the milk we drink?

“Milk Yarn is made from milk protein fibres. Firstly, the milk is de-watered, that is all the water content is taken out, and then it is skimmed. Latest bio-engineering techniques are then used to make a protein spinning fluid, and efficiencies and technology have resulted in very little water being used and very little waste products. This fluid is suitable for the wet spinning process through which the final high-grade textile fibre is made.”

If you want to more know about beneficial properties of Milk protein fibre or interested in ATOM Compression Wear please visit their website: http://www.atomcompressionwear.com .
These are really great and passionate people!

So after a couple of phone calls (That is the case in nearly 80% of the commissions, but it’s a story for a very different blog post) I sat down and drafted the proposal which was very quickly approved and we went off to the studio!

We have created a three sets of images – the first one you see above – to express the comfort and a natural soft embrace of the material that you will wear. The second one under this paragraph – with more active vibe to hint the line of the products prepared for use in sports like yoga, running, golf, tennis etc,
And the third one with Logotypes and more branding related assets – you can see a few below.

AurumLight team in action – Behind The Scenes Video:


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As usual we have used our favourite gear as you can see on the Lighting Diagram:
Lighting: Paul C Buff Einsteins 640
Lastolite Panels, Manfrotto Tripods
and Nikon camera

Lighting Diagram:

I hope you like the images, I know that ATOM team loves them and if you have any questions about the process you can drop us a line in the comments or hit us at Facebook , Instagram @aurumlight or Twitter !

Thanks for reading!
Cheers
Jaroslav

http://www.AurumLight.com

Credits:

Client: Atom Compression Wear

Concept & Photography: Jaroslav Wieczorkiewicz – AurumLight Studio

AurumLight Team: Aleksandra Wieczorkiewicz, Agata Ciesielska, Michał Klepczyński, Ewa Wieczorkiewicz, Max Ruksztełło, Arkadiusz Woźnia kowski
Models: Klaudia Tołłoczko, Filip Siuchta
Hair & MakeUp: Małgorzata Lewczyk
Behind the Scenes Video: Rafał Makowski, Bartek Borkowicz, pixels.com.pl

http://www.AurumLight.com

PS. Our good friends at Watford Camera Club near London invited us to give an evening talk on our Liquid Photography.
It is a free event and if you would like to meet us there you are more than welcome!
Date: September 27, 2018; 7:45 pm – 9:45 pm
Place: Main Hall, Quaker Meeting Room, 150 Church Rd, Watford WD174QB

Hope to see you there!
Jaroslav

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