Category Archives: Conceptual

Australia SPLASH TOUR 2013 – Summary

Hey Everyone!

I don’t know how about you but for us January went like a blast!

Very exciting times ahead and we are thrilled about new up and coming projects.
I Will let you know all about them in the near future…

But first I would like to thank everyone who purchased the AurumLight 2014 Milky Pinup Calendar!
It means a lot and makes what we do possible! We deeply appreciate it.

Cheers for a fantastic end of year!
…and what a finish it was!

We wrapped up 2013 with an Australian Splash Tour and we had a fantastic time!
This time we visited Brisbane, Melbourne and Sydney.

Big thanks to our friends at L&P Digital Photographic – who made the tour possible!

Without their great efforts at the other end, the tour would have been a serious mission.

Our participants were given an opportunity to work with high-end gear, and shoot with Phase One IQ260 and full house of Profoto lights!




The last time we shot in Oz, we made quite a mess [images from 2011 Splash Tour], and since our Australian friends were so encouraging I decided to make a proper splash again!
Thanks to understanding owners of the studios from Brisbane – Ross Street Studio, Melbourne – Young St Studios and Phase Studio in Sydney we were able to shot illustrations like this one below.
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Here is Shay as The Milky Demon from a new series that will follow in a short while.

[Click to Enlarge]

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We also have found a bit of time to relax in Byron Bay which is quite an extraordinary part of the world!

I have a sketchbook that I carry around. When the moment is right I love to sit down and make some visual notes to myself.
And this is the environment where the storyboard for new AurumLight 2015 Milk Calendar came about! And the first shoot for that project is already sheduled this month. We are very excited!
I’ve felt like a writer on his winter retreat.


… it was a great time that I shared with my lovely wife. We can’t wait to come back in 2015!

Once again, Thanks to our partners, teammates, models, participants and everyone who made this OZ tour possible.
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And now… AurumLight WORKSHOPS 2014 !
Book your place now, here: >>>BOOKING PAGE

To all who are asking for up and coming dates – Yes, we are preparing something special for this year!

We will visit this year:

April 5-6 – London, United Kingdom
May 17-18 – Frankfurt, Germany
May 24-25 – Milan, Italy
July 20-24 – Schloss Hoff, Austria
August DateTBC – Switzerland
and…
USA SPLASH TOUR 2014 in September/October!
We would like to visit both coasts this time and few a cities in between!

If you are interested in any of above events you can register you interest by sending us email with your city of choice to: workshops@aurumlight.com
We will get back to you with the newsletter as soon we will secure the venue and the date.
The booking pages for London and Frankfurt events will go life tomorrow morning.

Cheers
Jaroslav

The “Milky PinUps” 2014 Calendar – available for ordering! **SOLD OUT**

**UPDATE** Please note that the calendar is Sold Out.

Hey everyone,

We are back to London after closing this year with an amazing Australia Tour!
It was great and we loved going back to Oz, but more about that and our plans for 2014 (and yes USA Tour too) a little bit later…

Today we are very happy to announce that the AurumLight 2014 Calendar “Milky PinUps” is now available for ordering!

The “Milky PinUps” 2014 Calendar is a limited edition of only 100 copies [A3 size], cost of which is £39.99 excluding postage.
We are offering it on the first-come-first-served basis and over half of the stock has already gone to our happy subscribers!

To order your copy please check below the Royal Mail price list and delivery options and pick the suitable one.
We strongly recommend the signed option with the proof of delivery.

To check availability and secure your order please email info@aurumlight.com for the PAYPAL payment details.
The total cost is the price of the calendar and your chosen delivery option.

– Please remember to send us a confirmation email with your postal address and chosen option of delivery.
– Please note that postal charges may differ if you order more than one calendar and this needs to be confirmed beforehand.
– We will dispatch the parcel as soon as we receive both, your payment and the delivery address.

Last but not least.

Thank you for your support. It is deeply appreciated!
It was a great year and we are grateful that you guys are around. It made the whole thing worthwhile!

Merry Christmas and a Happy New Year from the AurumLight Team.

Best regards
Jaroslav

MILK Workshops 2014!
Book your place now, here: >>>BOOKING PAGE

17-18 May 2014 – Frankfurt, Germany

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AWAKENING – PART IV – TAKE YOUR TIME…

Working on a personal project without the pressure of time can be actually a tricky task…

With the usual pace of working on a jobs to pay your bills the time is a luxury that most of us can’t afford.
In the times of “likes”, one click glimpse and content constant flow through your newsfeed we all experience the unnatural pressure to produce quickly more body of work. To shoot and shoot and shoot…

Whenever I work for myself, (especially then) time is the crucial factor.
My approach is to take my time. Relax and do whatever has to be done. Find people you really want to work with. Organise location and gear that you need. And when that all falls in the right places press the button and set the date.

You soon understand that you don’t have to do anything for anyone, you will have clear headspace but finding time can still be a challenge.
That is when people start cutting corners, trying to find the easiest way out. This is the moment when things can go wrong.

When I work on a bigger scale project I always take three important elements into consideration: The Scope, The Time and Money.

It is clear for most that the project with a big scope needs more budget to cover props, location, team etc. But it is not necessary clear for everyone that projects like that need relevant amount of time.
By affecting any of the above circles, like having not enough money, or time you will affect the common part of sets…

That common part to me represents a Life Span of your project.

I had a professor once who would say to a student during the project consultations that:
“…you had a month to prepare yet your proposal looks like you have spent on it 30 minutes last night. Therefore I can give you only 30 second of my time…”
I think that was fair game.

It is pretty much the same situation with your viewers, if you will cut corners while working on your project, people will notice that and will not spent their time to look and explore it, to understand it, to share it…
Your project life span will be rather short…

Don’t rush things!
If you have to wait, so be it. I am taking my time to develop the concept, to find more money, to work with great people.

Regular readers know that I have been working on Awakening for two years now and here is one of the reasons why it is taking so loooong…

In 2010 I was introduced to a very talented artist, designer extraordinaire and a really nice person Sophie de Oliveira Barata.
Sophie founded The Alternative Limb Project and she is designing prosthetics for amputees.
But not just limbs… her work is really special and recently you could read about her in WIRED .


Photo: Alex Lake via WIRED

We became friends instantly and since day one I knew that we will work together the problem was the time of course. We couldn’t match our calendars in 2011 and in 2012 she was overwhelmed with work for people from around the world coming for London Paralympics 2012. You could see Viktoria Modesta in Sophie’s Crystallised Leg during the Paralympics Closing Ceremony

So I had to wait…

In my second instalment you could see the concepts for the main character outfits. I needed Sophie to help me with the Helmet.

The concept for the helmet was done by talented Marek Okon who did this illustration and kindly let me use it as a base for the concept.

I have developed technical drawings for Sophie to take a look and in June when we finally had some free time on our hands (!) we pressed the button!

The model is no one else than the one and only Jay Jessop!
You have met her on our blog as a Bamboo Forest Warrior. Jay is a good sport and is always up for crazy concepts!


We went through many changes but I really love the effect and I think we did a great job on this one!
It was absolutely worth the wait all that time to get it right. I wanted to stay true to the original idea and just couldn’t accept a standard helmet replacement – it had to be special and I couldn’t make it happen in a short time, without special people around me!

The journey is as important as the final effect!

It was tiring but now we are ready to move on to the next element…
Stay tuned there is more to come!

Thanks for checking!
Jaroslav

www.AurumLight.com
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AWAKENING – PART III – Make It Happen vs Make It Real

AWAKENING – PART II – Building Your Team

AWAKENING – PART I – Finding Your Anchor Point

AWAKENING – PROLOGUE – Seeing beyond the obvious…

AWAKENING – THE PHOTO-QUEST with AurumLight Team

Milk Calendar 2014 – Coming Soon!

Hey everyone!

Please meet Alice as Miss August, Johanna as Miss September and Patricia as Miss May.
These three Milky Illustrations were made for our upcoming limited edition Milk Calendar 2014.

The Calendar contains recent Milky Pin-up Series and it will premiere during our Milk Workshop in Australia this November 2013!

The Calendar will be available for pre-ordering shortly after and shipping starts in December!

There are still three unpublished Milky Pin-ups and next month you will meet Lilia as Miss October.

I have mentioned in the previous blog post that we are referring to the masters of the Pin-up genre and those into that theme already have spotted pieces by Gil Elvgren:

Many thanks for checking!
Please stay tuned there is more to come.

MILK Workshops 2014!
Book your place now, here: >>>BOOKING PAGE

5-6 April 2014 – London, United Kingdom
17-18 May 2014 – Frankfurt, Germany


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My best regards
Jaroslav

AWAKENING – PART III – Make It Happen vs Make It Real

I could do pretty much anything to pull off the concept and make the idea happen.
But at the same time it is really essential to me to make it as real as possible !

As usual it is all about the context.

We are working on-and-off, on the Awakening project for a while now and the whole idea is to make it “big” but on a budget.
At the moment we are scouting for a suitable after-fall / sci-fi looking location… in the London area..

Yeah I know…

Pretty much every single quirky property in London is already signed by one of the local/international agency and in most cases it costs a fortune to hire.
If we will take into consideration that we will need it for at least three days – one pre-light and two shooting days – we could easily look at a minimum £5K just for the place to shoot!

It is obviously a no-go so we have to improvise and find something as close as possible to the initial idea and then build a set within that space to create the look-and-feel we need.

This comparing to the above scenario could be really cost effective. If somehow we could get directly to for example care taker that will let us in for a couple hundred £££, it would be a win-win situation.

My goal would be to build and light the full set in front of a camera as I want to make it “real”!

Physical set gives you a few important elements.
– First of all you, your team, (and client) will have the complete scene to examine and work with. To frame the shots and find the best angles etc.
– Secondly it provides a solid grip for the models. They can interact with the set/props and act in a convincing way. It is especially important when working with inexperienced models, when it could be a real issue to improvise with hypothetical machinery and surrounding.
– Another very important if not the most important detail is the integrity of the whole illustration. When the set and the models character is well build, composed, lit and then photographed at the same time, no one can question your final piece and you will have a cohesive output.

So what is your option if for some reason (money, time, man power) you cannot build an extensive set or hire suitable location?

The answer to this could be a composite.
And you have a few options to approach that but unfortunately none are ideal.

– The most obvious solution is to photograph the “plates” for composites on the day and then separately shoot props, a few different locations and mix it with the actual scene. Then later in complex post production combine all elements into the illustration.

– You could build a bespoke miniature set and photograph that model with proper macro lenses to match the perspective and depth of field and combine that with your “plates”.

– Another way-out is to build the 3D CGI model and then set the digital camera view to match the rendering to your photographs.

All the above scenarios could overcome your initial problems but could easily create a few more in the process.
The most significant is that you would have to fix the frames and composition pretty much in advance. This might be OK for people used to working with a precise brief/storyboard from a client or art director but it leaves a very limited space to improvise with your models on the day.
It is one thing to have a sketch in the hand and another to deal with props and ten models on the day.

But the issue I am talking about here is more philosophical than technical.

It is about justifying the tools for the right work…

To me it feels quite reasonable to use the computer generated imaginary when you are battling a commercial project like Sci-fi photos or a movie about landscapes/machinery/species that never existed, but I don’t feel the same about less action packed motion pictures like dramas and love stories.

Take for example the recent two big Blockbusters – Pacific Rim and on the other side – The Great Gatsby.
I am not naive, after a few years in 3D visualisation market I have a good and clear picture what goes into today’s productions and that both the above movies will use CGI’s to pull off the impossible scenes.
You would expect anything from the first title, but I must say that I was a little surprised and maybe a bit shocked when I saw later how extensive the computer generated imaginary was in The Great Gatsby.

Check the VFX breakdown below:

It is a great piece of hard work of the many people involved, but I can’t help that in this case it’s a little bit of showing off and I must say it drove me away from the main story while watching. Of course it is just my opinion, my wife for example have no problem with that and says it gave this fairy tale look to the footage.

I could still argue, but what would be the point if it worked for many.

The point of these blog post is that your goal as a creator of the illustration or if some prefer “the artwork” should be to make your “art” as true to your viewer as possible.
It is all about the respect to other people, about the extra effort that not many can handle…

We will try to build our set as complex as possible and we will let you know where and why we have drawn the line between real and illusion.

To Be Continued……

Thanks for checking!
Jaroslav

www.AurumLight.com
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AWAKENING – PART II – Building Your Team

AWAKENING – PART I – Finding Your Anchor Point

AWAKENING – PROLOGUE – Seeing beyond the obvious…

AWAKENING – THE PHOTO-QUEST with AurumLight Team

THE MILK – Calendar UK – First Prize and Gold Medal at Prix de la Photographie Paris 2013

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We did it again!
Second year in the row we have been awarded First prize and The Gold Medal in the renowned Photography Competition PX3 Prix de la Photographie Paris in category Advertising, for the series The MILK – used in our 2013 limited Black Calendar edition.

In 2012 we were awarded First Prize and Gold Medal for our other Black Calendar from the series THE TRIAL.

THE MILK series and other winning images of this year 2013 Px3 edition, will be exhibited in the Espace Dupon gallery, in Paris, from 10th July.

I am very happy and would like to thank everyone involved – it wouldn’t have been possible without the effort of the whole team!
It is pleasure to working with you.

P.S. If you are interested our up and coming calendar for 2014 will contain a 12 illustrations from our recent series MILKY PINUPS and will be available this autumn. Most likely before our Australia Milky Tour 2013!

All the best!
Jaroslav

www.AurumLight.com

Px3 – The “Prix de la Photographie Paris”, generally described as Europe’s biggest and most prestigious photography competition, strives to promote the appreciation of photography, to discover emerging talent, and introduce photographers from around the world to the artistic community of Paris.

*** Workshops ***

MILK Workshops in AUSTRALIA 2013!
Book youplace nowhere: >>>BOOKING PAGE

BRISBANE Nov 23-24 2013
MELBOURNE Nov 27-28 2013
SYDNEY Nov 30-Dec 1 2013


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My best regards
Jaroslav